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SUNDANCETV

SUNDANCE TV  
Manager, Brand Marketing  |  
May 2007—May 2010
NEW YORK, NY

THE STORY
A sea change took place during my tenure. From co-branded entity of NBC, CBS, and the Sundance Institute, SundanceTV was sold to AMC Networks during the recession. It was an honor to see a true hero, Robert Redford, in the office during some of the peak times. A wonderful channel, the breadth of deliverables our small marketing and creative team produced both on-and off-air was impressive. From campaigns like The Green, Spectacle - Elvis Costello with..., Brick City, 31 Days of Sundance and so on, to custom festival materials, to ad sales & affiliate marketing projects — working with agencies in LA & NY alongside so many talented designers and producers made for an awesome experience.

EVERYDAY DUTIES
Produce all marketing campaigns for print, out-of-home, and digital media. Closely develop creative with department leads, directors, agencies, and designers. Create, execute and deliver concepts, quotes, specifications and schedules for design work in-house and with creative agencies. Produce brand projects for internal clients including consumer and affiliate marketing, branded entertainment, and publicity. Lead company contact with all prepress, print and manufacturing vendors. Distribute, approve and manage all brand usage externally, including channel’s redesign. Sustainable expertise and research in paper buying; member and creative lead in parent company’s (AMC Networks’) green committee.